Morris Group International has released a new video in the ongoing series with Chief Executive Officer Donald E. Morris. In this chapter, Don talks about the growth of the company and how he gets new product ideas.

Growth has been a part of Morris Group International since the company’s inception. Don’s notes the importance of growth being sustainable to maintain profitability. “We have to self-sustain as we produce [new] products,” he said, adding, “Our core products help support the innovation of new products.”

Don also discusses the process of getting ideas for new products, a process that involves closely watching market trends for new opportunities and thinking about market needs. Don said of the process “Listen to ideas, read a lot, watch the trends, and then think about what people need.”

Together with three of his children, who are also involved in the business, Don plans on growth while maintaining a privately owned, entrepreneurial company. Watch the video above for more on Morris Group’s growth, ingenuity, and experience.

Missed the previous videos in this series? Watch below!

Introduction Video: Reaffirming Founding Principles and Outlining Exciting Plans for the Future
Season One, Chapter One: Founding Values and Principles